PACKAGING + BRAND DESIGN
OVERVIEW
Elemental is a self-initiated packaging concept for a premium body-care collection inspired by the properties and visual language of elemental metals.
The collection features three variations—Gold (Au 79), Silver (Ag 47), and Copper (Cu 29)—using periodic-table references as the foundation for a cohesive brand identity. Metallic accents distinguish each product while maintaining a consistent packaging system.
CLIENT
Self-Initiated Concept
ROLE
Brand + Packaging Designer
DELIVERABLES
Brand Identity
Packaging Design
Art Direction
THE DESIGN CONCEPT
The visual identity draws inspiration from the periodic table, incorporating chemical symbols and atomic numbers as defining graphic elements.
Restrained typography, matte black packaging, and metallic finishes create a minimal, elevated aesthetic. Each variation uses its corresponding metallic colour and material-inspired details to establish an individual character while maintaining a unified collection.
Au
79
GOLD
Ag
47
SILVER
Cu
29
COPPER
PACKAGING IN APPLICATION
The Elemental identity is carried across the lotion bottles and outer packaging, using a consistent black foundation with gold, silver and copper accents to distinguish each product while maintaining a cohesive collection.
