BRAND IDENTITY
OVERVIEW
Between the Clamps is a woodworking business founded by a husband-and-wife team who needed a recognizable and professional visual identity.
With a longer business name, the challenge was to create a distinctive mark that could represent the brand independently while reflecting the craftsmanship behind the business.
CLIENT
Between the Clamps
ROLE
Brand Designer
DELIVERABLES
Logo Design
Brand Identity
Print & Digital Applications
THE DESIGN SOLUTION
I developed a compact BTC monogram that incorporates the form of a woodworking clamp into the lettermark. This approach creates a direct visual connection between the business name and its craft while providing a versatile identity for print and digital applications.
BRAND IN APPLICATION
The visual identity was applied across print and digital materials, maintaining a consistent brand presence while ensuring the BTC monogram remained recognizable across different formats.
